Anlene one a day
Few weeks ago, Fonterra send me few packs of their new SKU called “Anlene one a day”, they come in carton box consist of four smaller liquid milk tetra pack @125ml each, as seen in a photo. They said that in this little pack the calcium is four time higher than regular milk.
The taste
Before I tried it, I imagine that the taste would be very “chalky” because of the high calcium contain. But surprisingly, when I tried it (choco flavour) the taste is same as other choco milk. Wow… I said, how do they do that? One of the source said that it is indeed quite a challenge, they have to experiment many times to get the right taste. I think the choco also play important role in the taste ( I am not quite sure if they also come in plain / vanila taste as well) read more…
First of all: Gong Xi Fa Cai to you all, may the Year of the Ox brings good fortune, good health and prosperity to all.
What bring to write about soy sauce is because yesterday, I watch a tv show (probably) called ” ibu selalu bisa”. I am sure if you watching tv enough (and the commercials) this motto will ring you a bell.
The Show is quite good actually, it is about entrepreneurship and also about cooking or food as well. The host is Dessy Anwar and Bondan Winarno, big name in the TV and Indonesian culinary Industry. It turns out that this show is sponsored by ABC soy sauce and also become an announcement a website called http://www.abcculinaryacademy.com. read more…
As you may know that Bapepam (Indonesia Capital Market and Financial Institution Supervisory Agency) or Indonesian capital market watch dog has suspended all PT Sarijaya actitivites.as you can read their press release here
Actually Sarijaya is the second bigest local security company in Indonesia with about 9000 cusumer (me included), with such a healthy number of consumers, it is very hard to imagenine that this company is now collapse and looking for new inventor to support its operation. read more…
Today, Nielsen released the advertising spend in 2008, remember my post on the first semester advertising spend? I said political organisation and also hotline service is driving the growth. looking at the total year, that is still be the case. Now please note before your read any further, that the following figure is based on the rate card (not including discount etc) read more…
No doubt, “Kretek” cigarette dominate the cigarette market in Indonesia at staggering 90% share. This kretek cigarette is a genuine Indonesian invention and Indonesian has been smoking it for more than 100 years. It will be interesting to know the history of this humble Kretek and its development trough out the year till become one of the Indonesia Icon.
Pre-Kretek History
It all started when in 1490’s Columbus discover America continent and reporting back to europe that the ingeniuos people are smoking “leave”. Cut the story short, the colonial (dutch) brought tobacco to Indonesia and plant it here, it strive and Indonesian start to smoke it too. At this time Cigarette is mostly handrolled, if there is no paper to roll the tobacco, Klobot (corn husk) will do.
The very well known legend related to cigarette is Roro Mendut , a very hot and sexy lady who live in the 17th century in Mataram Kingdom who refuse to married a very powerful man (Wiroguno), instead she chose the humble Pronocitro her sweet heart.
Wiroguno finally applied a very high tax to her (although she did not have any income) in hope that she can not pay the tax and marry him instead. Knowing that she is hot and beautiful, the defiant Roro mendut sell cigarette that been rolled and use her saliva as the glue to the highest bidder. Although she paid tax, she finally died together with her love life pronocitro just like Romeo and juliet. read more…
In the past few weeks or so, if you watch TV a lot, you will watch ads from Maspion for their range of products… it is actually quite funny in someway. The endorser is Titik Puspa and one guy which I assume is the CEO or the owner. In the end of the ad both endorser says ” Cintailah Produk Produk Indonesia”, and not mentioning their brand. read more…
2008 is probably the best year for Indonesian Car Industry, the 2008 total (wholesale) sales is exceeding 600.000 mark, making it the highest one year sales ever.
In comparison, 2007 the car sales is only around 450.000, so this year sales is almost 50% higher than last year figure. But in the past two months (Nov and Dec 2008 ) the sales is declining. So I think this industry feeling the heat of economic crisis. more about it you can read it here :
http://www.rodagila.com/2009/01/penjualan-mobil-sepanjang-tahun-2008.html
Here is the the figure :
|
Merek
|
2008
|
Pangsa
|
Pos
|
2007
|
% Kenaikkan |
|
Daihatsu
|
78.020 | 12,9% |
3
|
51.957 | 50% |
|
Honda
|
52.500 | 8,6% |
5
|
40.000 | 31% |
|
Isuzu
|
25.325 | 4,2% | 18.270 | 39% | |
|
Mazda
|
2.241 | 0,4% | 1.336 | 68% | |
|
Mitsubishi
|
87.524 | 14,4% |
2
|
61.548 | 42% |
|
Nissan
|
31.738 | 5,2% | 19.030 | 67% | |
|
Suzuki
|
73.066 | 12,0% |
4
|
58.095 | 26% |
|
Toyota
|
211.911 | 34,9% |
1
|
150.631 | 41% |
|
Lain-lain
|
44.826 | 7,4% | 33.606 | 33% | |
|
Total
|
607.151 |
|
|
434.473 | 40% |
As of now, Israel is currently killing innocent lives in Palestine and US is blindly backing this terroris act as usual. We can help Palestinian who currently in need of everything by sending your donation trough Dompet Duafa. No matter how small our contribution is, they will thank you for that.
Dompet duafa has a special bank account for that, you can find it in their website
cigarette
Before, I always think that Mild Cigarette (which advertised as low tar and low nicotine cigarette) is made of special (or specially processed) tobacco to reduce the tar and nicotine content. Actually that is not the case, they made from the same tobacco (may be less but the same) as regular / full flavor cigarette.
To reduce the Tar or Nicotine, the cigarette manufacturer add some kind of vent somewhere in the filter, so when you pulls a cigarette, the vent will also draw in air from outside, so in result you draw less smoke and less tar or nicotine. This also explain that Mild cigarette is “easier / lighter to draw”.
So if you switch from regular / full flavor cigarette to mild cigarette, you probably feel that it will be too light for you and you may suck in deeper than usual. This will be more dangerous than smoking regular cigarette because the smoke (and tar and Nicotine and other things although smaller in quantity) will go deeper into your lungs.
You also get similar tar and nicotine as regular cigarette if you “close” the vent by your finger. so if you want to reduce Tar and Nicotine by switching to Mild cigarette, don’t hold cigarette too strong and and don’t draw too deep.
A good thing working in marketing research company is that you have a lot of the data to see how the overall manufacturer is doing.
In 2008, most (if not all) product category is increasing in value compare to 2007, this is mostly driven by pricing increase. However in terms of volume, it is totally different story, some of the product category is actually showing a negative growth (or stagnant). Even in milk category which usually quite resilient in time of crisis, is shrinking in some segments.
Looking at the above and also the financial crisis in US and Europe which start to impacting the financial business in Indonesia, I a bit pessimistic about 2009 outlook. Few companies (mostly export oriented) already start to lay off their employee, which also mean that it will reduce the product affordability.
