Marketing a Humble Soy Sauce

First of all: Gong Xi Fa Cai to you all,  may the Year of the Ox brings good fortune, good health and prosperity to all.

What bring to write about soy sauce is because yesterday, I watch a tv show (probably) called ” ibu selalu bisa”.  I am sure if you watching tv enough (and the commercials) this motto will ring you a bell.

The Show is quite good  actually, it is about entrepreneurship and also about cooking or food as well. The host is Dessy Anwar and Bondan Winarno, big name in the TV and Indonesian culinary Industry. It turns out that this show is sponsored by ABC soy sauce and also become  an announcement a website called http://www.abcculinaryacademy.com.