Advertising spend in 2008
Today, Nielsen released the advertising spend in 2008, remember my post on the first semester advertising spend? I said political organisation and also hotline service is driving the growth. looking at the total year, that is still be the case. Now please note before your read any further, that the following figure is based on the rate card (not including discount etc)
Total Advertising Spend 2008
Total advertising in 2008 has increase by 19%, with total value of 41 trillion 710 rupiahs, but total spot only increase by 9%. Increase in each Channel will be as follows:
- Ad spend in television has increase by 14% to 26,241 billion (66% contribution)
- Ad spend in Newspaper has increase big time 29% to 13791 billion ( 33% contribution)
- Ad spend in Mag. Tabs has increase 22% to 1,667 billion (4% contribution)
From month to month bases, 2008 spending is consitently higher compare to same period last year, only in the last 3 months, the spend is suddenly dropping significantly, this probably a sign that most manufacturer held their spending probably due to the economic crisis that start worry them. Somehow this confirming to what I wrote in here.
Big Spender in TV Channel
Telco Industry dwarfing any other category with about 2,838 billion rupiahs, increasing about 67% compare to last year. While Haircare, Hotline service and Cigarette spending is really tight with 1.352 (-7%), 1,242 ( 130%) and 1210 (-10%) respectively.
In Telco, Exelcomindo has tripled it spending to 314 billion (376%) followed by Axis the new GSM player with 270 billion and Three 218 billion or 153% compare to last year. Although the incumben Telkomsel and Indosat increase their spending aswell, they nowhere near the above operators.
Telco industry also big spender in the other media as well.
More depth about hotline service
Hotline service are crazy, they spend 1.3 trillion in all media combined (mostly on TV: 1.2 trillion) in just one year, this more than double compare to last year. their business must have been very good. The highest now is SMS service (the one that require you to send SMS with Reg (space) Anything and Send to a number).
Which SMS service spend the highest? The SMS game is the highest, but fortune teller is very popular too. look at the list below :
- REG GAME /9090 ==> 166.7 billion
- REG RONCAR / 3280 ==> 54.2 billion
- REG MAMA / 9090 ==> 51.2 billion ===> Fortune teller
- REG RAMAL / 9090 ==> 49.6 billion ===> Fortune teller
I probably need to subscribe the fortune teller myself.. 
