2009 Indonesian economic outlook

A good thing working in marketing research company is that you have a lot  of the data to see how the overall manufacturer is  doing.

In 2008, most (if not all) product category is increasing in value compare to 2007, this is mostly driven by pricing increase. However in terms of volume, it is totally different story, some of the product category is actually showing a negative growth (or stagnant). Even in milk category which usually quite resilient in time of crisis, is shrinking in some segments.

Looking at the above and also the financial crisis in US and Europe which start to impacting  the financial business in Indonesia, I  a bit pessimistic about 2009 outlook.  Few companies (mostly export oriented) already start to lay off their employee, which also mean that it will reduce the product affordability.